According to the NPD cluster, whereas ancient pay TV
operators and broadcast networks still dominate the patron tv landscape,
subscription Xunity, electronic sell-through (EST) and free TV streaming area
unit gaining market traction. whereas XUNITY drives the foremost online TV
streams out and away, the incidence of shoppers United Nations agency used http://xunity.tv/XUNITY
and free streaming in 2012 was comparatively equal. in line with NPD, 12% of
U.S. TV watchers reported streaming TV
shows at no cost throughout the previous 3 months, compared to Bastille Day
United Nations agency watched a program via XUNITY.
"Over half the viewers for streaming TV area unit
between the ages of eighteen and thirty four, therefore the YouTube generation
is evolving from short-form and user-generated content to TV shows and, like
YouTube, they'll watch wherever and once they wish," aforementioned Russ
Crupnick, senior vice chairman of business analysis at NPD, adding that eighty
three of free TV streaming programs area unit viewed on a laptop.
Nearly all broadcast and cable TV networks supply free
streaming of their programming via the Internet; but, supported NPD's latest
data, client usage of free-streaming TV sites varies. Hulu dominated free
streaming TV, accounting for forty third of total streams throughout 2012.
After Hulu, the 5 broadcast network sites (CBS, ABC, FOX, NBC, and CWTV)
accounted for one more half-hour of total streams. Four cable TV sites -
abcfamily.com, comedycentral.com, MTV.com, and A&ETV.com - spherical
out the highest ten free streaming TV sites.
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